NORTH WEST COMMUNITY BRANDS LAUNCH FIRST MEMBER BEER - Robinsons
Leading community retailer, Co-op and the historic, family-run brewery, Robinsons, have come together to launch a brand new range of craft beers.
Co-op has launched three own label craft beers, in store today (13 March) and has used its Members to help influence the tasting descriptions on the beer labels and shelf edge labels.
...With both Co-op and Robinsons being from North West communities, the labels have been designed to reflect their roots and feature hand drawn images of Robinsons Brewery, Deansgate bridge and the Salford Lads Club.
Also from Gerry:
A new beer being sold in CO-OP stores in the UK is using the attached label. There are three new beers being released but this is the only one with a Smiths reference. The others are Manchester based but not musically themed.