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Through direct signings or distribution deals, the Reprise roster grew to include Lee Hazlewood, Jill Jackson, the early Joni Mitchell recordings, Neil Young, The Electric Prunes, Arlo Guthrie, Norman Greenbaum, Tom Lehrer, Tiny Tim, Ry Cooder, Captain Beefheart, the early 1970's recordings by Frank Zappa and The Mothers, Gram Parsons, Emmylou Harris, Nico's Desertshore, The Fugs, Jethro Tull, Pentangle, T.Rex, The Meters, John Cale, Gordon Lightfoot, Michael Franks, Richard Pryor, Al Jarreau and the early '70s recordings of The Beach Boys.
 
Through direct signings or distribution deals, the Reprise roster grew to include Lee Hazlewood, Jill Jackson, the early Joni Mitchell recordings, Neil Young, The Electric Prunes, Arlo Guthrie, Norman Greenbaum, Tom Lehrer, Tiny Tim, Ry Cooder, Captain Beefheart, the early 1970's recordings by Frank Zappa and The Mothers, Gram Parsons, Emmylou Harris, Nico's Desertshore, The Fugs, Jethro Tull, Pentangle, T.Rex, The Meters, John Cale, Gordon Lightfoot, Michael Franks, Richard Pryor, Al Jarreau and the early '70s recordings of The Beach Boys.
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In 1976, the Reprise label was deactivated by Warner Brothers and all of its roster (except Frank Sinatra and Neil Young) was moved to the main Warner Bros. label. An unconfirmed explanation for this move is that Sinatra wanted to be the only artist on Reprise, and Young is said to have been the only Reprise act who refused to agree to a change in labels.[citation needed]. Although older catalog albums continued to be manufactured with the Reprise logo, and albums by The Beach Boys on Brother Records were issued in the Reprise catalog numbering sequence, aside from Sinatra and Young there were no new releases on Reprise for years.
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In 1976, the Reprise label was deactivated by Warner Brothers and all of its roster (except Frank Sinatra and Neil Young) was moved to the main Warner Bros. label. Although older catalog albums continued to be manufactured with the Reprise logo, and albums by The Beach Boys on Brother Records were issued in the Reprise catalog numbering sequence, aside from Sinatra and Young there were no new releases on Reprise for years.
    
In the summer of 1987 Warner Bros. Records chairman Mo Ostin and label president Lenny Waronker announced the reactivation of Reprise, including its own separate promotions department, and former Warner Bros. Vice President of Promotion Rich Fitzgerald was appointed as label Vice-President.[3] Influenced by Michael Ostin and Benny Medina, Lenny Waronker and Mo Ostin decided to re-launch the label with a new artist also signed to Paisley Park, the label founded by Prince. Taja Sevelle, a Prince protege, was the first artist on the "new" Reprise, with her eponymous debut album also available on the then-new CD format. In the time since, Warner Bros. has often elevated the stature of Reprise to the rank of secondary parent label, as many of its subsidiary labels (such as Straight and Kinetic) have had their records released in conjunction with Reprise.
 
In the summer of 1987 Warner Bros. Records chairman Mo Ostin and label president Lenny Waronker announced the reactivation of Reprise, including its own separate promotions department, and former Warner Bros. Vice President of Promotion Rich Fitzgerald was appointed as label Vice-President.[3] Influenced by Michael Ostin and Benny Medina, Lenny Waronker and Mo Ostin decided to re-launch the label with a new artist also signed to Paisley Park, the label founded by Prince. Taja Sevelle, a Prince protege, was the first artist on the "new" Reprise, with her eponymous debut album also available on the then-new CD format. In the time since, Warner Bros. has often elevated the stature of Reprise to the rank of secondary parent label, as many of its subsidiary labels (such as Straight and Kinetic) have had their records released in conjunction with Reprise.
    
Today, in addition to Young, it is home to such artists as Devendra Banhart, Green Day, Michael Bublé, Enya, Mastodon, Eric Clapton, Fleetwood Mac, Serj Tankian, Josh Groban, Charice, Cavo, Taking Back Sunday, HIM (also on Sire), My Chemical Romance and Disturbed. Reprise is also the North American label for British bands Depeche Mode and Oasis.
 
Today, in addition to Young, it is home to such artists as Devendra Banhart, Green Day, Michael Bublé, Enya, Mastodon, Eric Clapton, Fleetwood Mac, Serj Tankian, Josh Groban, Charice, Cavo, Taking Back Sunday, HIM (also on Sire), My Chemical Romance and Disturbed. Reprise is also the North American label for British bands Depeche Mode and Oasis.
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