the beast
Dead
Unfortunately that isn't right, according to the HM customs webpage all items that are bought outside of the EU are liable for VAT even if it is a gift(!), they even use the example of buying a cd from abroad. But it must be down to luck, because I've never been stung so far and I certainly wouldn't be put off from buying over the net because of it, but I know people who have, but in those cases it was relatively large, heavy items. The more anoying thing is that, the cost of VAT on a copy of cds which whilst it is annoying, isn't a great deal of money, but you get charged an extra £8 by Parcel Force for deliverying the package from the Customs to you
Of course that is for the UK customs, I suggest you look up what the Italian customs webpage has to say.
Personally I use amazon.com, which means the items come via Germany(?)
i use both and have never noticed vat.