Thousands and thousands of musicians have written songs as detailed, criticising war and violence and their merchants, and I imagine there have always been people somewhere taking issue with lyrics, for 'disturbing the peace.' or whatever. That's how it is. All the same, the preference for being alive and intact still chimes.
Thanks for the articles with information about the plight of the WPINOYB album, from
Billboard,
Stereogum, and
Slicing Up Eyeballs. They do echo recent record run-ins, particularly with Capitol still being involved.
Recently I've been involved in a friend's independent book publishing project. Aspects are transferrable to the record release process. Contact with a dedicated marketing company led me to draw some conclusions about how these endeavours typically pan out.
- Especially for unknown artists, sales are not guaranteed even with an advertising package.
- The cost of promotion is worth it only if the payee can afford to gamble the money.
- Free content marketing includes writing blog posts and articles for magazines related to the content, always ending with links to the item for sale. Selling is not easy for newbies.
- For an extra fee, an experienced marketing company typically has ready access to many suitable outlets, and prevents being slowed down by the learning curve.
- A marketing company should have templates on their websites and elsewhere where articles, reviews, videos etc relating to each product can be put to aid visibility.
- The more prior connections an artist has, the higher their chances of finding audiences.
- Having pre-existing relationships with journalists, and being willing to cultivate such, helps with persuading the right media people to list, review and promote a product. (thankfully my friend ticks this box)
- Some form of launch party, like Dirk Bogarde asserted he attended for BOT, is recommended.
Morrissey has the exclusive benefit of world fame. Switching to indie release of music could be a big leap for someone used to the record company treatment, and it could initially feel humiliating and stressful. But Morrissey's form suggests he likes to be involved in every aspect anyway, and relishes the small details of artwork, blurbs down to font, decisions about promotion and the rest. Having himself briefly practiced music journalism, and being unusually
au fait with this whole territory, he would know what to do. Taking back control over decisions he was half-taking anyway only to be thwarted, could actually make paths smoother for him. It could be an awfully big adventure!
Musical artists at all career stages are apparently turning to the independent route and enjoying its advantages -
https://www.bbc.com/news/entertainment-arts-60051802 Musicians without a record deal can hire dedicated distribution companies such as TuneCore to put songs onto services like Spotify, Apple Music and YouTube for a flat fee, without affecting ownership of master recordings while having 100% of the royalties returned to the musician when their songs are streamed. Those quoted for the Beeb article who achieved success through this approach said no other marketing was needed. More alternatives are creating a record label or signing to a smaller indie label. In an increasing number of cases, musicians are realising that these strategies allow them to steer clear of dreaded brakes major labels can all of a sudden put on them and their dreams and ambitions.
Another feature of music business these days is the fact that profits are often greater from merchandise than from music -
https://futureparty.com/music-merchandise-concerts/
This would also stand to Morrissey, whose merch is in steady global demand.
It is a big ask, at this stage, trying to manage a mostly new band and a tour that seems destined for unfortunate accidents. But like folk around here say, what is there to lose, if the majors have been exhausted, with a backlog of 3+ albums' worth of tunes fans repeatedly say they crave? He could probably do a better job than those companies, if he has time, supports in place, advice from peers end so on. Locating a replacement music talent manager with compatible instincts, in addition to the tour manager, could really calm the waters, right the ship, and reset the compass.
It'd be nice if posters here of some familiarity with this world (Juan Dulces? Musician? Thewlis? Johann de Witt?...) and with goodwill towards Moz, continued this discussion and corrected any misconceptions or errors of mine, for our own improved understanding and in the unlikely event someone from Moz' party swings by.
According to the BBC article: "It's no secret that major labels are being outpaced by the independent sector. In 2020, indie labels and self-releasing artists saw their revenues grow by 27%, compared to an overall market growth of 7%.
In the UK, the sector represents 26% of the market, a figure that's grown by an average of 1% every year since 2017.
Globally, the indies' share of the music market is at an all-time high of 43.1% - worth a not-too-shabby $9.8bn (£7.19bn),
according to MIDiA Research."
Maybe it's time. Wouldn't it be going back to his roots anyway? Come home, Morrissey!!
