My secret's my enzyme.
Yeah, I'd agree with that. Certainly, sustained changed requires a good deal of effort, at least initially. It can be intimidating, most people have to ease into it.
Has anyone figured that out? Meatless Monday, whenever I hear about it is almost always sold under health or environmental benefits. Vegetarianism/Veganism as well to a lesser extent. Animal welfare(rights can be a dirty word) almost has to be a separate issue.
I was thinking some sort of prime time coverage during sporting events (I realize funding is an issue here) or whatever is hot on television or before movies of an ad campaign that is dark yet clever, that exposes the practices sort of graphically, but using a medium that isn't REAL. Like an animated illustration of the event from the cows perspective, a cartoon cow who we empathise with, then quick fade to black screen details that this is a reality. I dunno. But it can't be real footage, it;s too harsh and humans turn their brains off. As much as you want them to see it and be appalled, they, we, have a defense mechanism against the unpleasant. You have to sneak them the truth.