Dior was a private, timid man who became racked with self-doubt before the showcase of his new collections. He was discreetly gay, never married and preferred the social company of maternal women. A classic perfectionist, he was charming, unassuming and quiet. He loved to eat rich food, gamble and play canasta but for the most part, tended not to socialize, only to visit the homes of a few select close friends. His personal life never had the success of his public life. Left feeling ugly and unhappy by a series of failed love affairs with younger men, the designer who made so many women feel beautiful never felt attractive himself. He died suddenly of a fatal heart attack on 10/24/1957 at 10:30 PM in Montecatini, Italy.