Use of Please, Please, Please on 'Greatest TV ad of all time' - sales results

Discussion in 'General Discussion archive 2012 (read-only)' started by davidt, Jan 6, 2012.

By davidt on Jan 6, 2012 at 5:40 PM
  1. davidt

    davidt Administrator Staff Member Moderator Subscriber

    Joined:
    Feb 12, 1997
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    6,270
    Whalley Range writes:

    UK Department store John Lewis released record figures this week for their sales up to Christmas. The press has very much given credit to their TV ad campaign which featured a cover of “Please, Please, Please”, sung by Slow Moving Millie.

    Here are some links to the story…

    The gift that keeps giving: John Lewis's 'greatest ad ever' helps bring in more than £500million in Christmas sales - Daily Mail
    Bucks trend of gloom on the High Street that saw Next sales fall 2.7%

    Scots boy's TV ad boosts John Lewis festive sales to almost £600m - Daily Record
    A TEAR-JERKER telly advert starring a seven-year-old from Scotland helped John Lewis notch up bumper festive sales of nearly £600million.

    John Lewis TV ad helps give firm huge Christmas sales boost - Mirror.co.uk
     
    Last edited: May 15, 2016

Comments

Discussion in 'General Discussion archive 2012 (read-only)' started by davidt, Jan 6, 2012.

    1. King Leer
      King Leer
      This is unusually vitriolic from me (ask anyone who's been on this site since around '97), but: Please, fuck this sappy ad and the diarrheic milquetoast version of Please, Please... that Slow Menstruating Millie came up with.
    2. Johnny Barleycorn
      Johnny Barleycorn
      "If anyone here is in advertising or marketing, kill yourself." John Lewis made a tidy profit where others didn't because they sell good products and do so in a professional manner. No big secret. You don't go in there and get sold rubbish by barrow boys who greet you with an "'ello maaaaaayyyyy-te!" like you do at many stores these days. Insipid cover versions of great songs do not a successful store make.
    3. battersea
      battersea
      Re: Article: Use of Please, Please, Please on 'Greatest TV ad of all time' - sales re

      Also its worth noting that John Lewis is a partnership.After the board ,which is made up of partners represented by all departments ,have agreed what percentage of profits is to ploughed back into the business the remainder of profits is payed back to the staff based on a percentage of their annual wage.This annual bonus is not tax free.

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