He cares greatly about his public persona, but what you and uncle skinny don't see is that he chooses to present himself in a negative way. He talks much more about his public persona than he does about his music. What he does makes sense if you're not hung up on looking for a positive outcome.
That's why @Uncleskinny
's insistence that it's all about money reveals much more about himself than it does about Morrissey. Morrissey cares greatly about chart positions, not simply because it means more income, but because it means more attention from the public. He cared very much about the possibility of "I'm Wrapping My Arms Around Paris" being re-released ("a guaranteed number one!") to capitalize on the terror attacks in Paris to the point that when it didn't happen he continued to talk about it and even lie about it. Nothing in that exercise made him a penny nor did it make him look good, but it did keep people talking.
I think most of the fixated fans who now are "anti-Moz" with the greatest example of this being @Uncleskinny
are people that feel he owes them something because they bought his records and saw his shows, but most of all because they felt that being his fan was somehow an important part of their identities. It's the same with several of the most vocal "pro-Moz" fans, some of whom are quite "woke" in other areas but will allow him to get away with anything and will endlessly explain exactly what he "really meant." Hi @Nerak
and @Ketamine Sun