Last edited by a moderator:
SJM have been promoting Mozza for years. They are one of the UKs biggest promoters and they know exactly what they are doing. Having booked shows with them myself for bands I manage that play decent sized venues (like the Brixton Academy) they will tend to offer a minimum guarantee which will be a fee Mozza will get regardless of how many tickets are sold. If it sells out though you can earn around 30% more - depending on the size of the minimum guarantee.
Most arena shows will enter profit at around 60% of tickets sold as an average. SJM will have done their sums.
As an aside a lot of acts book venues like the 02 never expecting to sell out the upper tiers and sums are done on these tickets not been sold. If they are it is a bonus.