B
Bournemoz
Guest
from Music Week
Morrissey will give a rare insight into the recording process of his forthcoming album Ringleader of the Tormentors on a dedicated channel 4 programme to air the week of the album's release on April 3rd.
The 30 minute programme being broadcast on April 6th forms a core part of Sanctuary's promotional campaign for Morrissey's eighth studio album and will feature live performances of the album's four singles as well as a yet to be decided track from the artists extensive catalogue. In addition, Morrissey will take part in an interview with T4 about his career.
The programme is the culmination of an extensive television schedule for the star in the lead up to release, which will incorporate a performance on Tonight with Jonathan Ross and Top of the Pops, an interview with BBC Newsnight and live show at Koko in London for a forthcoming episode of the Album Chart Show.
Sanctuary Marketing Manager,Jennifer Ivory says that in planning the promotional schedule, it has been essential to target as broad an audience as possible "You will find Morrissey now in every demographic:young, old, straight,gay, male, female. It's our job to make sure there is enough visibility and cross marketing to reach these people" she says.
Morrissey will headline the Radio Two showcase event at SXSW in Texas this week and has committed to interviews with Zane Lowe (Radio 1) Stuart Maconie (Radio 2) and David Frickle from Rolling Stone, who will interview him in front of a live audience at the event "Every year SXSW continues to grow to be a key event in UK music media" says Ivory. "We saw this as a great opportunity to raise awareness with both UK and US media. Morrissey being part of Radio 2's event at SXSW makes perfenct sense".
Other activity includes Sanctuary partnering with iTunes to offer an exclusive b-side to fans who pre-order the album, while a number of bespoke podcasts will be released via different online sites. Exclusives will also run with Myspace, NME.com, AOL and Yahoo.
On a traditional front, a three week TV advertising campaign will commence ahead of the album's release, complementing an extensive XFM campaign across the network, while a billboard campaign will run in key cities.
Morrissey will give a rare insight into the recording process of his forthcoming album Ringleader of the Tormentors on a dedicated channel 4 programme to air the week of the album's release on April 3rd.
The 30 minute programme being broadcast on April 6th forms a core part of Sanctuary's promotional campaign for Morrissey's eighth studio album and will feature live performances of the album's four singles as well as a yet to be decided track from the artists extensive catalogue. In addition, Morrissey will take part in an interview with T4 about his career.
The programme is the culmination of an extensive television schedule for the star in the lead up to release, which will incorporate a performance on Tonight with Jonathan Ross and Top of the Pops, an interview with BBC Newsnight and live show at Koko in London for a forthcoming episode of the Album Chart Show.
Sanctuary Marketing Manager,Jennifer Ivory says that in planning the promotional schedule, it has been essential to target as broad an audience as possible "You will find Morrissey now in every demographic:young, old, straight,gay, male, female. It's our job to make sure there is enough visibility and cross marketing to reach these people" she says.
Morrissey will headline the Radio Two showcase event at SXSW in Texas this week and has committed to interviews with Zane Lowe (Radio 1) Stuart Maconie (Radio 2) and David Frickle from Rolling Stone, who will interview him in front of a live audience at the event "Every year SXSW continues to grow to be a key event in UK music media" says Ivory. "We saw this as a great opportunity to raise awareness with both UK and US media. Morrissey being part of Radio 2's event at SXSW makes perfenct sense".
Other activity includes Sanctuary partnering with iTunes to offer an exclusive b-side to fans who pre-order the album, while a number of bespoke podcasts will be released via different online sites. Exclusives will also run with Myspace, NME.com, AOL and Yahoo.
On a traditional front, a three week TV advertising campaign will commence ahead of the album's release, complementing an extensive XFM campaign across the network, while a billboard campaign will run in key cities.
