Oh my God ... that was the most horrible thing i've seen in ages. Did that guy drop concrete on a pig's head? That was barbaric.
And they were alive as their stomach's were slit open! But the worst has to be the making of foie gras, where they force the tube down that birds throat.
I've been veggie for nearly two years now, and (though Moz was probably part of the influence, my motivation came from reading a book about farming practices). I will (sort of) agree with the lobster guy above who said it isn't as easy to see fish / sea creatures as 'animals'. For me, fish was the last meat to go from my diet. But if you don't give fish up for the horrific way in which they 'drown' out of water (and how shellfish are boiled alive) then at least do it for the environment / your own health ... practically all fish ingest poison to some degree and, as any biologist will tell you, the further up the food chain you go, the more concentrated the poison becomes.
Most people say it's bacon that turns them back to meat, but you just have to look at the texture of bacon to feel ill ... those lines look like the lines on a human hand because pig skin is the closest genetic match to human skin. Pigs are also more intelligent than dogs, cats and most species of monkey; the only thing stopping them being seen as such is the absence of a posable thumb.
And just one more thing, did you see that cow limping near the start of the video? That's to do with it's udder being so full; dairy cows are treated horribly and are in constant pain. I'm trying to give up milk altogether (not eating chocolate is tough) because the practices surrounding dairy farming are just as sickening as those in the meat industry.
Sorry to go off on one and be a bit preachy, but i find it amazing how we grow up being told what's good for us and 'shielded' from the truth about what's really on our plates and 'how animals die' ... I'm not sure if that was an official video, but it does the trick; food for thought, so to speak.
