Lost secret instore footage hits Twitter

This looks to be the Albuquerque in-store (at Blockbuster, RIP) for My Early Burglary Years, September 14, 1998.
Close, but that one was not a secret.

Why do you keep labeling it ‘a secret’? Think it would be more accurate to say the place of instore hasn’t been identified yet.
Somehow I don't get this post? Can somebody explain? So Morrissey was somewhere at some point in time? Also can't really make out what he is saying, so I'm a bit lost or is "instore" a special thing?
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