Johnny Marr/Microsoft - Creativity in the digital age



Published on Oct 24, 2017

Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset and, most of all, the human spirit are the engines that drive transformation in society, in business, and in the arts. “Creativity in the Digital Age,” a short film by Microsoft featuring music legend Johnny Marr, shines a spotlight on the vision, techniques, and values that fuel continual innovation and inventiveness.
 
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I can't hang with the Microsoft connection, even though the clip is better shot than most. It's still B.S.
Not too flexible on that one. The appeal of these performers in the 80s is that The Smiths would have sooner disbanded then go the corporate sponsorship route. Johnny needs neither the visibility nor the money.
In the U.S. anyway, The Smiths really were a college radio or word-of-mouth thing, and seeing Johnny Marr talk technology and creativity with utterly evil corporate devils such as Microsoft is just one step too far into the current "Smiths lionization plot" for me. It makes me somewhat grateful that Morrissey is a spiteful MF
 
I guess this would be Marr's first commercial, unless I'm wrong.
 
when's Johnny gonna give us a TED talk ? :lbf:
 
This whole digital age thing is just bullshit anyway. Nothing done today creatively regardless of available tools is anymore ground breaking or interesting than what was done on for example Pink Floyd's Dark Side Of The Moon or The Beatles' Sgt. Pepper's album. The only difference is it's just way easier now because musicians have more toys which apparently does not make better music. In fact there's a case it makes for worse music and less creativity. The most innovative technology is always inside your head.
 
If it's an ad, I'm not entirely sure what he's selling. Am I supposed to run out and buy a Microsoft computer after watching this?
 
This whole digital age thing is just bullshit anyway. Nothing done today creatively regardless of available tools is anymore ground breaking or interesting than what was done on for example Pink Floyd's Dark Side Of The Moon or The Beatles' Sgt. Pepper's album. The only difference is it's just way easier now because musicians have more toys which apparently does not make better music. In fact there's a case it makes for worse music and less creativity. The most innovative technology is always inside your head.
What a bunch of lazy, old fart non-sense. There's plenty of good music being made. King Krule's recent release alone is more interesting than the entire eighties, and nineties put together.

Pink Floyd was a bunch of dated, prog rock bullshit. The Beatles? They were mostly music for grandmother's. Thank God we moved on from that.

The great thing about modern music is that people are free to mix genres, and that's something that would get you marginalized among rock, and indie music fans of the past. To many, it was a moral issue. If a band made you feel like dancing, a huge portion of these militant dorks responded like it was 1932, and you showed up to Church with a racially mixed child.

The punk ethic held music back, and it's entire existence has become a dated story that looks worse in retrospect. I'm glad the faux punk narrow-mindedness has finally died. Music was never meant to be restrictive, or prescriptive. Many of these artists preached the whole selling out pablum until they gained the opportunity to do so themselves. It's easy to take that pose when you don't believe that you're ever going to have that opportunity. Even Morrissey has sold his songs to advertisers.

That was the great thing about Johnny Marr. He came from an R&B background, and used jazz chords in The Smiths that he snuck under the small-minded indie dork's noses. It's one of the reasons Morrissey's solo career has sounded so musically uninteresting for so long. He doesn't have someone who is tuned in enough to give him that musical variety without sounding like a cruise ship band.

The rock sound that has dominated Morrissey's solo output is dead. It's over. It's a dated formula inching closer to the realm of Swing music in terms of relevance.

Indies bands were a closed world of ball-less twerps boring everyone to sleep, and pretending to be profound. Their live shows were even worse. It usually consisted of a bunch of inhibited suburban kids standing still while the band played, as if they were waiting to be executed by a firing squad.

Of course there were exceptions, and things slowly progressed, but for the most part, it was uninspiring.

Good riddance to the past. People who live in the past, and can't stand the present are already dead; they just don't know it.
 
What a bunch of lazy, old fart non-sense. There's plenty of good music being made. King Krule's recent release alone is more interesting than the entire eighties, and nineties put together.

Pink Floyd was a bunch of dated, prog rock bullshit. The Beatles? They were mostly music for grandmother's. Thank God we moved on from that.

The great thing about modern music is that people are free to mix genres, and that's something that would get you marginalized among rock, and indie music fans of the past. To many, it was a moral issue. If a band made you feel like dancing, a huge portion of these militant dorks responded like it was 1932, and you showed up to Church with a racially mixed child.

The punk ethic held music back, and it's entire existence has become a dated story that looks worse in retrospect. I'm glad the faux punk narrow-mindedness has finally died. Music was never meant to be restrictive, or prescriptive. Many of these artists preached the whole selling out pablum until they gained the opportunity to do so themselves. It's easy to take that pose when you don't believe that you're ever going to have that opportunity. Even Morrissey has sold his songs to advertisers.

That was the great thing about Johnny Marr. He came from an R&B background, and used jazz chords in The Smiths that he snuck under the small-minded indie dork's noses. It's one of the reasons Morrissey's solo career has sounded so musically uninteresting for so long. He doesn't have someone who is tuned in enough to give him that musical variety without sounding like a cruise ship band.

The rock sound that has dominated Morrissey's solo output is dead. It's over. It's a dated formula inching closer to the realm of Swing music in terms of relevance.

Indies bands were a closed world of ball-less twerps boring everyone to sleep, and pretending to be profound. Their live shows were even worse. It usually consisted of a bunch of inhibited suburban kids standing still while the band played, as if they were waiting to be executed by a firing squad.

Of course there were exceptions, and things slowly progressed, but for the most part, it was uninspiring.

Good riddance to the past. People who live in the past, and can't stand the present are already dead; they just don't know it.
Blah, blah, blah...
 
The Beatles? They were mostly music for grandmother's. Thank God we moved on from that.

For your grandmother's...erogenous zone?

Your opinion is as wanted as waking up with Bill Cosby's half-rotten knob in your throat.

Why does liking The Beatles mean that you hate modern artists, you pretentious f***tard?

The Beatles changed the world and you changed your underwear twice a month.
 

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