Ian Curtis Modelling Converse Footwear?

Ok, this is just weird. Why is Curtis modelling this...or should I say why are Schuh using this icon to model Converse?

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Love PTxx.
 
thank you. I don't have anything to say about this, but I'm glad to be aware of it.
 
OH noes. I love Ian Curtis and I wear converse shoes but both of them together for marketing reasons... :doh:
 
Surely the people aware of/attracted by Ian Curtis will also be aware that there's no evidence he ever wore Converse? To everyone else, he'll just be a model.

Therefore, I declare this an epic fail of marketing.


Coiff.
 
I find it strange to use Ian Curtis considering he came from a time before people gave a shit about "brands". This came later during the greed ridden days of the 80's/90's when consumerism was rammed down all our throats.
 
Surely the people aware of/attracted by Ian Curtis will also be aware that there's no evidence he ever wore Converse? To everyone else, he'll just be a model.

Therefore, I declare this an epic fail of marketing.


Coiff.

That was my first thought when i saw it. I have never seen Ian Curtis wear converses or any shoes like that before.
 
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