they cannot and will not lower prices. Several thousand have been purchased and the only way they actually do this would be to part refund all the buyers who have already purchased theirs. It’s not gonna happen.
Sadly, both UK are not selling well.
Actually, they can. It’s dodgy, but we’re talking about a very dodgy business anyways when it comes to ticketing. The re-sale market can set its own prices. Most of the agencies have their own re-sale arms, where many of the unsold/unavailable tickets currently sit.
in reality, they won’t. This is because they don’t want the re-sale market to be lower than the primary market. That’s defeats the whole business plan. That’s why in Manchester Ticketmaster sent staff out on the streets giving his Arena tickets away a few years back. They’d rather give them away than lower the ticket value. The artist gets merchandise sales out of it, and fewer empty seats.