There was one recently on eBay with a starting price of $197.50 with no bids. The person had little feedback and I think they used a picture which was not their own.
Long-time collectors care greatly about condition, newer and less sophisticated collectors simply want the item, seemingly regardless of condition. I'd start it at $99 with no reserve, with plenty of pictures. But also, a 99 cent with no reserve auction would generate the most interest and action, which helps in driving up the price. "Buy It Now" prices have hurt more sellers than it has helped, overall, in my opinion. So many times I have listed items that have sold for much more than what A) what the "Buy It Now" price was before bidding, or B) more than what my "Buy It Now" price would have been, but decided not to use that feature. Good luck.