That's the funny thing about Morrissey. He is obsessed with chart placement and sales, his book clearly shows that as do his TTY updates. But then he bemoans record companies for it being their fault when things don't go his way. Yet as others said, when "he" joined twitter, I had people who aren't even fans messaging me saying "hey look, your man is on twitter now!" and linked me to some news story that was posted somewhere about it. It shows a chance for him to be on board with something that would give him more exposure and capitalise on it and aim for those higher chart placings he craves. Yet, he snubs it. Same with refusing to go the indie or kickstarter route and instead waiting for a record contract.
So, he is either completely and utterly ignorant of the power of DIY and social media, which seems unlikely. Or, it seems he is so unwilling to lift a finger and shoulder any blame when things don't go right that he feels he NEEDS a record company as a scape goat. DIY means when it fails, it is his fault - the publicity, the marketing, the band, the writing, the songs etc... he is so insecure it seems he can't handle that. Which is just ironic because, given his established status, DIY + personal hands on social media would probably result in a better outcome for his bank balance and charting. Maybe.