This is such a marketing ploy. As you know, Morrissey's army of devoted fans is legendary, so why not bring some of them to Styles? I suppose the mechanism should work like this: a Morrissey fan sees the image of his idol on another artist's T-shirt and, voila! – he already at a subconscious level begins to "respect" a star associate (even if he is not familiar with his work). And then everything will happen by itself.
Moreover, it may not be so important for PR agents whether Harry has a strong increase in fans or not, because the main thing is views and the number of downloads.
I know, and it's completely nauseating, and as if Morrissey's high praise of Miley Cyrus does not exist. She was on his album! How can one condemn Harry Styles and at the same time approve of Miley Cyrus being on a Morrissey album and all of his disgusting fawning over her. Styles can maybe bring fans to Morrissey like he'd hoped Miley would.The dark realms of scrutiny one enters when they wear a morrissey tshirt.
All artistic greatness must be approved by such superior and holy beings as yourselves.
Could well be so. I remember seeing the Blossoms' singer, Tom, being interviewed at Glastonbury this year and saying how his mother had been a Smiths' fan in the '80s. I don't know about Harry, but he looks to be about the same age as Tom.One of his main mantras has always been to “treat people with kindness.” So, I believe Harry simply wears the shirt because he relates to the beautiful “it takes strength to be gentle and kind” lyrics, just as so many of us had before he finally discovered Morrissey’s words. I bet he also wishes he could’ve penned those lyrics himself though.