Daft Punk get their own Coca-Cola line

[The Seeker of Good Songs]

Tweet

Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola follow-up on some exclusively designed bottles with Coca-Cola “Club Coke.” Produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011. In addition to the general release at clubs, the bottles will be packaged in a collector’s box as a set, made available exclusively through colette in Paris. Further information on this project will become available through Daftcoke.com, which goes live in a few months.



from: http://hypebeast.com/2011/02/daft-punk-x-coca-cola-club-coke-limited-edition-bottles/

 

[Dave]

I think this is an example of bad product tie-in. Daft Punk are extremely popular within their genre and I believe they are thought to be innovative. I guess there is status in getting your own package but they should have just turned the song they already sold Kanye into a Coca-Cola anthem. That could be considered ironic or whatever by enough people that it wouldn't matter. This is like, "We're so proud to be recognized by Coca-Cola," and it seems the opposite of hip and exclusive.