Well the plot thickens, but I think it's a hoaxer:
So, strangely, a URL that should resolve to the James Baldwin index page has just an image on it - no text or custom URL like any other post there. Looks like an inspect element job to me.
Compare to a similar (better looking) effort elsewhere:
Then chuck in the fact that the OP post here sharing the info has now glued a multicoloured vinyl on the side of the image.
Now I must off - home to 221b, Baker St....
(Thanks for the info: The Smiths & Morrissey Rarities FB group).