It seeems like ROTT is being greatly anticipated in the UK and is getting fantastic reviews and, lets face it, it's gong to be great.
Now Morrissey lost a lot of people in the US and it's hard to penetrate the US music media and airwaves and MTV. and sure we don't neccessarily pay attention to the UK top ten...but we do if the album is hyped greatly accross the Atlantic and especially if it makes top three...which i think ROTT will (matter of fact i think it will make number one to much fanfare). Every major music publication in the UK is raving about it and this will make people buy...people who never heard of Morrissey and people who haven't purchased a Morrissey album in over ten years will buy. It's getting way better press than YATQ.
So what does this mean to the US...the US will catch a sniff of what's going on in the UK and this may mean more people tuning in on Morrissey here in the States. thus the reason why Santuary isn't putting too much money (if any) into promotion here, they may figure it's too hard to penetate for the time being. and lets not forget the South By Southwest festival in texas which is a huge indie music festival, paid attention to by many. that's not till mid March and he's being showcased there. So YATQ was only a prequel to his comeback.
Hopefully...then agin it's about him...but at the same time i can still relate to it. What song lyrics don't have the words 'I' or 'me' in them? so i don't see this as a problem for people who do not know who morrissey is.
hope everything works out.