Where do I start??
He has a huge following of Mexican fans in the Southwest of the USA, especially in LA. Did you see the two shows in San Diego sold out in 10 seconds? His marketing team in Malibu..specifically I would like to mention Jeremy, Taylor, Zack, Caleb, Finn, and Kai have done an extraordinary job of cultivating this marketing ethnic "niche" of fans and if they weren't buying tickets for all the shows in California and buying all the merch at the shows, he wouldn't be making any money, so obviously he says simple stuff like "gracias" and "asta pronto" and "me llamo Morrissey" and now has the accordion guy singing "Speedway" in Spanish for a minute and all the Mexicans go ape shit.