A
Anonymous
Guest
See I think interaction would be good just not direct. For example a me and moz instagram would be fun as people love to take pics with him and not just of him. Scoring one is a feat. Make A place where fans could post and he could comment occasionally on them would let people know he's looking and keeping the interaction at a distance would be intriguing for people and drive them to keep posting in hopes of scoring a comment. Just one example of fan interaction at a distance that would bring people back again and again for many reasons. Let an editor have final approval and it's be all good. Also let fans talk to one another and share the stories behind the pics would Add a another layer to the site and increase traffic. You'd see those stories quoted all over the place.
While this a cute idea, it could backfire-people could think he's encouraging it and be harassing him in public for a selfie.
But he does need a social media presence. I loved the idea someone had written about here when the album came out- how they would have some midnight release parties at indie record shops in the UK or US and Moz would take a selfie outside the shop and quickly leave. He could stay "mysterious" (he's not) and appeal to the young crowd.