The business about poor marketing, mentioned above, is true.
I loved the simple campaign with those spoken word clips (even the one with Pam Anderson); but the digital multi-song releases, the lack of physical singles, the disastrous and eventually aborted tour with no explanation didn't help.
All it would have taken was one strong single for us to rally around (maybe Staircase) with a nice sleeve and a couple of TV interviews to let us know where he was coming from with the LP.
Instead, we heard a good 1/3 of the songs clumsily recorded (and dutifully replicated on stage) via YouTube and fan already knew what to expect.
It also didn't help that Harvest promised about a half-dozen different bundles that confused buyers: CD with postcards, semi-deluxe bundle with t-shirt, deluxe bundle without t-shirt but with poster, semi-deluxe bundle with lyrics and t-shirt... who could keep track?
I normally buy a vinyl copy for my collection and a CD for regular use, but this year, I'm holding out for the promised super-uber deluxe package which may or may not ever materialize (there are delays on that, right?). Harvest doesn't seem to be the voice of authority on official Moz merch and that doesn't instill confidence when it comes to entering one's credit card info with the hopes of one day getting a package of goodies that may or may not be what was promised. "Artwork may be subject to change?"
My point is, there were too many variables with this campaign. I appreciate the desire to give fans bundled options, but there have been too many loose ends with getting the products out there. The whole campaign just seemed rather slapdash.